Sensory analysis Essay Example | Topics and Well Written Essays - 1000 words

afferent analysis - Essay ExampleSensory Analysis involves gathering information from the consumers about the objective facts, preferences, and the perceptions regarding a merchandise. Large firms have traditionally had the advantage of employing a larger amount of money and manpower to implement costly, wide reaching advertising campaigns and experimenting with new product, which may be withdrawn, if not successful.The reflection and marketing of new products is a complex process and there can be many influencing factors such as consumer preferences, the target consumers perception of the product and the purchase behavior of the consumers. It is important for firms to have complete knowledge of the market segments that they are targeting their products at. The knowledge of these facts can stupefy from marketing analysis and Sensory analysis. Sensory Analysis is conducted to get information about consumers acceptance of a product and in what way the product appeals to his/her sen ses (asiamarketresearch.com)For conducting sensory analysis, usually third political party firms are engaged, a set of naive people are requested to test the product. The analysis of their experience is done by collating the results of homogenous groups. These groups represent varied socio-economic categories. It is therefore possible to gauge the responses of the groups and determine the product that would most appeal to a particular socio-economic stratum. Sensory Analysis can actually help businesses to come up with different flavors of a particular product by using the collected information. This can be a cost-effective way of pitching the akin product to different sets of consumers.Sensory Analysis plays a very prominent role in quality control. Quality has always been described as fit-for-purpose and that which satisfies the requirements. versed what the consumer preferences are can be great help in determining the quality